Explode Your Band's Growth

Reach more fans and get bigger opportunities by crushing your next release!


You dream of touring the globe, performing on big stages, changing the lives of strangers and make money doing what you love.

But right now…

πŸ‘‰ You’re struggling to get out of the local scene and play bigger shows, supports and festival slots.

πŸ‘‰ Past releases have done okayyyyy, but they could have gone better.

πŸ‘‰ You’ve hit a plateau in growth and find it hard to get engagement from your ideal audience.

πŸ‘‰ You feel like your band is being ignored by the industry and aren't sure why.

πŸ‘‰ You know it's time to go hard or go home.

Sound familiar? I got you!

Every day I see countless musicians making mistakes that are costing them time, money and motivation.

I hate to say it, but the more time it takes to build momentum for your music career, the more disheartened you’ll become.

πŸ”₯ With one single, I took my band from unknown to buzzing.  Spotify playlists, rotation on national radio, over 40 media placements, festival offers and more.  We then signed to the biggest booking agency in the country for heavy acts and have multiple managers, labels and more banging down our door.

But this isn't a unique story. Here's what some of my past clients have achieved:

πŸ‘‰ 50k Spotify streams in a week

πŸ‘‰ Playlisted on multiple Spotify Editorial playlists

πŸ‘‰ Won a SA Music awarD
πŸ‘‰ Charted on iTunes
πŸ‘‰ Brand endorsements

πŸ‘‰  Broke their own record for albums sold
β€¨πŸ‘‰ Festival slots
 + sold out headliners
πŸ‘‰ Expanded their team to include management, booking agents + labels
πŸ‘‰ Renewed passion for music

Case Study: Ellis Ares

Ellis Ares are an indie/punk band who began working with me right before the launch of the band and their debut single, 'Sundresses.'  We worked together over 4 months to plan the band's single launch as well as their debut live performance (which they ended up selling 150 tickets to)!

Here's what they had to say about our work together:


If your band is ready to get the traction + exposure you need to reach the next level, I’m SO ready to help you get there.


“A great wealth of knowledge.

Monica helped the band set a targeted plan for the release and promotion of our new music, and helped keep the band on track and accountable for the success of the campaign. As a band with some experience already, the refocus and accountability piece really helped sharpen our plan of attack.

If you are a new band I would totally recommend reaching out to Monica for guidance, but also as an established act I would fully recommend a refresher and sense check of what you are doing and what you can do better. Monica is an utter professional. A fantastic communicator, patient with questions and educates as she works." – Our Last Enemy

What I help with:

Everything is tailored to your band but here are my areas of expertise.

πŸ’Ώ Release Timeline & Strategy

Crafting a release plan and timing it accordingly to ensure your music has the biggest impact possible.  

πŸ“£ Marketing Plan

This can include organic social media, Facebook ads, traditional ads, email list and more to ensure your music can get in the ears of your target audience and industry tastemakers.

πŸ“² Social Media

Social media is the new liner notes. Let’s identify which channels you should focus on and grow your online presence WITHOUT OVERWHELM. I know how to create content in an easy + fun way. Fuck those people who say you need to be on every channel every day. You don't.

πŸ“» PR Strategy

Radio play, Spotify playlisting, interviews and more! We determine whether you should hire a PR company (and who good options for your band would be) or if you should handle the PR yourself (which I can absolutely assist with).

🎨 Branding

In most instances, people will see you before they hear you. Let’s ensure your visuals and overall vibe reflects the quality of your music and your band’s message. If you aren’t sure what that is yet, don’t worry, we will find it together!

πŸ™Œ Creating the A-Team

A band is a partnership so the workload must be shared. Let’s find each band member’s zone of genius and ensure the whole team is working seamlessly together to fast-track your results! This includes financial management + all the admin stuff.

πŸ“ˆ Long Term Growth Plan

Our work goes far beyond 6 months. Together we set your goals and craft your long term plan on how you’re going to get there.  By the time we're done, you'll have all the knowledge and skills required to kick those bigger goals.

🀘 Third-Party Guidance 

Having an objective third party helping with decisions is extremely valuable.  I'll be in your corner to keep you motivated, supported and accountable every step of the way.

The Goal? To grow your fanbase and make you irrisistable to managers, booking agents and labels.

What you get:

Strategy meetings

Conducted over Zoom around twice per month, this is where we set goals, brainstorm, plan and check in to keep you accountable. You'll get the recordings + notes/resources after each session.

Group Chat

A private Voxer (walkie talkie) chat with just me + your band. I’m there each and every step of the way for daily support, accountability, questions and feedback between calls. 

Resources & Contacts

Through my many years mentoring musicians, being in an active band myself and working in the industry I’ve created and accumulated a killer library of resources and contacts to support you.

Access to Being in a Band Membership

A whole library of epic masterclasses, instructional videos, bonus Q&As as well as a supportive community to help you get the most from our time together!

“It’s honestly the best thing I could have done for my future work in bands.

It’s all well and good to start a band and play music, and you might have the best songs in the world but the knowledge on how to promote yourself and pitch yourself to (virtually) the world is arguably priceless.

Working with Monica was so easy- she’s the coolest person I’ve ever met, and is so supportive and easy to talk to through the entire journey. She makes you feel like you’ve been mates for years (even on the first zoom meeting). Every step up and small win is a giant celebration, and Monica will make sure you celebrate it!

The course has given me a whole set of new skills I didn’t even think possible. I’ve created some great new connections, and through Monica’s guidance and help, was able to set ourselves out so that we look like the real deal. It’s all still a bit surreal to be honest. I didn’t think we’d ever reach this stage, and then it all happened at once. It was super fun and easy working with Monica. I couldn’t recommend her highly enough.” – Baby Dave


4-Month Mentorship

$1,997 AUD

or $ 549 AUD per month


I work with bands from all over the world (hence the USD pricing). 

Got more questions?   DM me on Instagram @monicastrut or email me at [email protected]!



"Monica had a great attitude and offered new perspectives on a band of our style and longevity in releasing new music in the streaming music era. I have no doubt her guidance helped us in driving an unprecedented increase in online music sales and engagement compared to anything we've done before."

Bad Moon Born

Monica’s wealth of knowledge is a real testament to both her experience in the industry, and level of professionalism. We have also picked up new skills and knowledge that will aid us greatly in handling future campaigns. She is an absolute pleasure to work with, and we are incredibly grateful for the many opportunities afforded to us as a result of her guidance. We highly recommend Monica’s service to any artists looking for coaching, marketing guidance and/or PR. We can’t wait to work with her again.

Fierce Diety

"I worked with Mon on the release of 'A Ballad of Heartbreak & Despair' and had tremendous results building relationships with press, a merch company and fans alike!"


"I highly recommend coaching with Monica. My session with her had heaps of great tips and ideas. Monica has a lot of experience and knowledge that was really helpful. I feel inspired and motivated to take my music to the next level. Thanks Monica!"

Red Gazelle

Monica’s no-nonsense approach is truly a breath of fresh air in an industry full of BS. After just one session, we were able to clearly define our goals and objectives in a way that made sense and has since put us on the path that we want to be on. She is empowering, pioneering, and inspiring. Do yourself the favour and talk to her NOW!


"Given that Monica is very well in tune with digital marketing and the modern music industry, it really does give peace of mind that you are indeed in good hands. Throughout our "One off" session Monica seamlessly mapped the next 6 months for the bands upcoming release, discussed and suggested different marketing strategies, focused on improving our social media presence and audited our branding with clarity and professionalism. Needless to say I am very impressed by her work ethic and looking forward to working with her again over the course of our upcoming EP release campaign. P.S If you are sitting on the fence about whether or not to take the leap, book in a free consultation call with her."

 This is for you if...

→ You and your bandmates want to make music your full-time job.

→ You already have an understanding of social media but are ready to massively reach new audiences and establish yourselves as a band to watch.

→ You've been around a couple of years or have recently started a new project and just want to do it right this time (i.e. not brand new - have toured/played many shows before).

→ You are ready to go all-in and are pumped to do what it takes to reach the next level.


Still wondering if this is for you?

I know more than anyone that bands have a lot of stuff they need to invest in. But there is no point paying for a great video or album if you aren’t going to ensure people hear it. You can’t leave it up to chance (I totally know you know this).

You can either keep doing what you’re doing for the next few years and pray it all pans out, or you can take the shortcut by learning exactly what you need to do in order to release and market your music in the best way possible.

My consulting packages are not for bands who are treating music as a hobby. If you are ready to level-up this year simply fill in the application form below and let’s chat further over a free Zoom call to see if we’re right to work together! I’d love to hear from you.